Build

You’re thinking about placing an important organizational bet and you need a partner in design, planning, and execution. We work together to build and activate your next moves.

Strategic
planning

We will establish what you want to achieve, determine how to set priorities, how to align on what you are (and are not) doing, what you need to be successful, how to mobilize, and how to measure progress.

New market/
customer assessment

We will understand the available options, what competitors are doing, what the market potential is, what it would take to be able to do this well, what you can do with existing resources, and what you would need to build.

Product / service
development

We will determine the true customer need, the highest value/lowest lift offering to start with, and outline how to best convey value, which segments to target first, what it takes internally to deliver, and who will lead the initial process and the on-going work.

New business function
creation

We will outline what is needed from this function (and how that is different from what you have now), what we can learn from how others do it, how to engage key leaders to build buy-in, and how to build, test, and staff an initial approach.